Make a Website

How to Build a Membership Site for Beginners

online business

In this article, you are going to learn how to build your first membership website or program. I will be using Kajabi. If you use a different tool, this information will still apply to you – and you’ll probably want to switch over once you see how easy it really is.

At the end of this article, I link to a full video tutorial which will walk you through every step of the building process. 

To start, I want to clarify what a membership site actually is and why that matters.

There are three words that should come to mind when you think of a good membership site:

  • Content
  • Community
  • Access


Content refers to the main reason people are subscribing to your membership product. Are you providing videos they can’t watch anywhere else? Are you giving your members exclusive downloads or templates to help them accomplish some task?

Content can refer to what your members can expect to learn or get as a result of joining. What do you have to offer that no one else does? What can they only find by joining what you offer?


The next word is Community. This refers to the who your members get to interact with. Regardless of the membership, people enjoy spending time with people who are similar to them in important ways. This is why we join gyms or attend religious meetings or engage in certain activities. Your membership site should give people a place to meet who, otherwise, would find it difficult to identify one another. Maybe their all interested in building android apps or raising dalmatian puppies. For community to be effective, it should be specific.


The last word I want to bring to mind is Access. The reason people pay to enter your membership site is because you are granting them access or admission into a type of content and a select community they otherwise would be unable to access.

You are giving people the chance to have something, to learn something, or to meet people they wouldn’t be able to on their own – or, similarly, you are making very difficult things much, much easier.

Content. Community. Access.


With this in mind, let’s jump into Kajabi to show you how to build your first membership site or program.

In the above video, you will learn how to:

  • Add a New Product in Kajabi
  • Navigate the Membership site internal settings
  • Customize, layout, and design your program
  • Create a Community product
  • Customize, layout, design your group forums
  • Link the two products


You'll also learn:

  • Why I chose Kajabi
  • 3 examples of memberships doing it right


Don't forget to write any questions you might have in the comment section below!