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Kajabi Business Information FAQs

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I began using Kajabi in 2018 after I reached my breaking point, trying to manage 10+ different software applications to run my online business. Kajabi replaced all of them and saved me money in the process.

Since then, I’ve been able to streamline my processes for building courses, creating content, and making sales. But as my audience grows, I’m surprised by how many online creators still haven’t heard about Kajabi or know very little about their company history.

This article solves that problem. Below, you will find the answers to several frequently asked questions about the people and business behind the Kajabi platform. As more questions come to my attention over time, I will make sure to update this resource for you!


Where is Kajabi Located?

Kajabi headquarters are located in Irvine, California. This is also where the company was founded. (Source)


When was Kajabi Founded?

Kajabi, LLC was founded on July 6, 2010. (Source)


Who Owns Kajabi?

The company has two founders: Travis Rosser and Kenny Rueter. (Source)

Travis Rosser is a marketing and design professional who helped start the companies Kajabi and CoachSnap. He is also the author of You Inc.

Kenny Rueter has a software engineering background and currently serves as the CEO of Kajabi.

One more figure of note is Jonathan Cronstedt, Kajabi’s current president. His professional background is in the fields of business development and consulting.

It’s also worth noting that Kajabi is a private company, which means they are independent and have not grown through public capital. (Source)


What Sector/Industry is Kajabi in?

Kajabi, LLC is in the Technology sector and, more specifically, in the Software and Tech Services Industry. (Source)


Who are Kajabi’s Competitors?

I wrote an entire article on this subject that you can read here.

As a quick summary, here are a few of Kajabi’s current competitors in the online platform market: Podia, Thinkific, Teachable, Kartra, ClickFunnels, LearnDash, WordPress, and Squarespace.


What is Kajabi’s Annual Revenue?

Their annual revenue is estimated to approximately $60,000,000. (Source)

Because they are a privately held company, it’s impossible to say what this figure is for certain. However, a userbase of around 20,000 spread across their 3 pricing plans would bring them very close to this number.


How Many Employees Does Kajabi Have?

Inc. Magazine lists their company size as 51 – 200 employees. (Source)

Some simple research on LinkedIn seems to support this number as 196 people are listed as currently working at Kajabi according to their profiles.


Is Kajabi a Good Place to Work?


Kajabi, which has been on the Inc. 5000 list since 2015, has received the honor of Inc. Best Workplaces. When asked about their company culture, Kajabi wrote, “When we’re all unified in humbly serving, our culture naturally becomes elevated.” (Source)

Reviews on the Glassdoor website also support this positive outlook. The company has an average employee rating of 4.7, along with a rare 100% “Approve of CEO.”


Who Uses Kajabi?

Kajabi’s software platform is positioned to serve “entrepreneurs, experts and influencers” (Source). They also describe their focus as being on knowledge entrepreneurs.

Since 2010 over 50,000 creators have used the Kajabi platform. The number of active Kajabi users is estimated to be around 19,000. (Source)


Are Kajabi Users Successful?

According to Business Wire, Kajabi users have collectively generated over $1 billion USD in revenue through courses, memberships, and digital products (Source). An equally impressive number is the 41+ million students who have benefited from Kajabi users’ creations.

The rate of Kajabi’s growth is skyrocketing as they are now expecting to facilitate $1 billion USD in revenue per year for their users.


Why Use Kajabi?

I personally recommend Kajabi because of how it has simplified my business. I now use 1 platform to run everything, from hosting my website to sending emails to launching courses and more.

From a company standpoint, Kajabi stands by its values, which is very attractive to me as a customer. They’ve worked hard to carve out a dedicated userbase in their industry by serving their customers to the best of their ability. Their success as an enterprise relies on ensuring that their customers are succeeding as well.  

If you’d like to give the Kajabi platform a go, I recommend you start with their 28-day free trial. You will get full access to all of their features, along with training videos and human support to speed up your success. Start today!