Who Are Kajabi Competitors: Top 8
This will not be a bipartisan, neutral review of Kajabi's competitors. Why not? Because there are plenty of those online already.
Instead, I want to offer you my honest opinion as someone who has sold courses on 3 of these platforms and built websites on 2 others. I’m not an expert. I know next to nothing about coding (my degrees are in history and education!).
What I do have is experience and a perspective you might find valuable.
This article will lay out the essential facts about 8 Kajabi competitors:
Along with these facts, I'll give you a short synopsis of my thoughts, including my experience with the platforms (as a user and/or customer), what their strengths and weaknesses are, and who they might be a good fit for.
If you’re in the market for a new tool to host your online courses, or run your entire business, I highly recommend giving Kajabi’s 1-month free trial a go. You’ll get full access to all of their features so that you can make an informed decision about your purchase.
Let’s jump right in.
Founded 2010 in California.
Included: Courses (products), Landing Pages, Memberships, Webinars, Email Marketing, Website, Pipelines (funnels), Analytics, CRM, Support. (More Info)
Price: $119 – $399 per month. (More Info)
Example website Kajabi recommends: List of 40+
Affiliate program: Yes, 30% recurring. (More Info)
Where you can find more information: https://kajabi.com/
Podia vs Kajabi
Founded 2014 in New York.
Included: Courses, Digital Downloads, Memberships (with higher-level plans), Webinars, Messages, Email Marketing, Website.
Price: $39 – $79 per month.
Example of Podia: https://www.bestsellingyear.com/
Affiliate program: Yes, 30% recurring.
Where you can find more information: https://www.podia.com/features
My Thoughts: Podia is a beautifully designed, entry (very-entry) level system for those new to online business who want to experiment with numerous tools, courses, and more. They've marketed their platform to those intimated by the more robust options, which makes perfect sense.
I know there are people having success with the platform. Personally, the design limitations and overall lack of flexibility with some core features are reasons I was turned off in my initial search years ago. They offer a 14-day free trial, which should be enough time to see if it's a good fit for you.
Thinkific vs Kajabi
Founded 2012 in Vancouver, British Columbia, Canada.
Included: Courses, Memberships, Website (sort-of)
Price: $39 – $499 per month.
Example of Thinkific: https://www.onlinetaichilessons.com/
Affiliate program: Yes, 30% recurring through 3rd party system.
Where you can find more information: https://www.thinkific.com/pricing/comparison/
My Thoughts: Thinkific was a real contender a while back, mainly because they were one of the few true LMS (learning management systems) marketed to non-corporate and non-higher education entrepreneurs. They paved the way for a lot of the competitors on this list.
However, even from their website, you can get a feel for what their product is like. Because of their LMS heritage, the tool feels simultaneously intimidating and limited. It’s not an all-in-one platform like many others. But what they do (which is host courses and provide great experiences for students) they do very well.
Just be prepared to stretch your technical chops to get there.
Teachable vs Kajabi
Founded 2014 in New York.
Included: Courses, Memberships, Landing Pages (sort-of).
Price: $29 – $249 per month.
Example of Teachable: https://learn.angelafehr.com/p/creativewatercolour
Affiliate program: Yes, 30% recurring.
Where you can find more information: https://teachable.com/features
My Thoughts: I have a love-hate relationship with Teachable. I actually hosted the 2nd and 3rd courses I ever built on this platform. One course only had 3 modules, 6 videos, and 5 downloads. Creating the course was easy enough.
But the sales page constantly glitched, my integrations were unreliable, and Teachable took a cut of every course sale I made. Those elements combined drove me to find other options, which ultimately led me to Kajabi.
I used to recommend this platform for people looking to host free courses (by using their free plan). But they are continually adding unnecessary hoops for that option. Now, I say just use Udemy or YouTube if you are dead set on releasing a free course.
Kartra vs Kajabi
Founded 2010 in California (as part of Genesis Digital).
Included: Courses, Memberships, Emails, Landing Pages.
Price: $79 – $499 per month.
Example of Kartra: https://brainspeak.com/
Affiliate program: Yes, 40% recurring.
Where you can find more information: https://home.kartra.com/feature-memberships
My Thoughts: I hate Kartra. I really, really do. They were what I used before Teachable. The platform was nearly unusable. I was calling the help desk daily during the first few weeks of setup.
Over time, I learned how to maneuver around and eventually got my course built and launched only to hear similar usability complaints from my students. Never again.
Their platform is an excellent case study on what happens when a company is more focused on making money than actually building something people want.
ClickFunnels vs Kajabi
Founded 2014 in Idaho.
Included: Funnels, Landing Pages.
Price: $97 – $2,497 per month.
Example of ClickFunnels: https://funnelstackingsecrets.com/start
Affiliate program: Yes, 40% recurring + additional offers.
Where you can find more information: https://www.clickfunnels.com/
My Thoughts: ClickFunnels… the land of $997 courses, hard-selling tactics, and a few too many "entrepreneurs" showing off their Ferrari's as proof that their system works. All that aside, ClickFunnels is actually a brilliant software. The funnels really are easy to use. The step-by-step process makes sense both from the creator's perspective as well as the customers.
That's partly why they are so darn effective. The downside is that funnels are essentially all you get for a hundred bucks a month. Yes, you can hack together a course or membership site by stringing together independent pages - but the usability will be a far cry from almost any other LMS-focused tool on this list.
That's why the most successful ClickFunnels users are also using a host of other products (email providers, dedicated course management systems, etc.). Kajabi Pipelines were a direct answer to ClickFunnels, and I think they hit it out of the park.
Kajabi vs LearnDash and WordPress
Founded 2013 in Michigan. (WordPress was founded in 2003.)
Included: Courses, Memberships, Website.
Price: $199 – $369 per year (for LearnDash) + hosting ($3 – $290 per month).
Example of LearnDash: https://www.bionicturtle.com/
Affiliate program: Yes, 35% on the initial purchase.
Where you can find more information: https://www.learndash.com/features/
My Thoughts: It didn’t make sense to split the LearnDash and WordPress discussion into 2 sections since anything I saw about this tool will likely apply to most WordPress-based alternatives. LearnDash is well-designed, easy to use, and powerful. There are even a few major universities that have chosen it as their primary online education platform.
That being said, it's WordPress-based, which means that if you do not enjoy spending hours on technical forums, connecting integrations, and utilizing 10-15 separate tools to run your business – then this isn't the platform for you.
WordPress can do anything, and because of that, people often get swept up in the possibilities, the endless upgrades, and time-costly setups. I have had a WordPress site off and on for over a decade now. I used it for blogging, mainly. Though I also briefly ran an e-commerce site (dropshipping watches… I know, classy) on WordPress as well.
Word of Caution: One main reason you see so many of the biggest influencers online recommending Bluehost and WordPress is that there weren't any other great options when they got started. So now, decades later, they've built colossal affiliate income streams and deep relationships with those companies.
That would be hard for anyone to walk away from.
But today, there are better options. Yes, some of them cost more, and no, they can't always do anything WordPress can do. But that's okay. In many cases, it's better.
Founded 2003 in New York.
Included: Website, Emails, Memberships (i.e., Subscriptions), E-commerce
Price: $12 – $46 per month.
Example of Squarespace: https://thedaileigh.com/
Affiliate program: Yes, but % unclear.
Where you can find more information: https://www.squarespace.com/
My Thoughts: Squarespace has grown by leaps and bounds in recent years, primarily due to their heavy investment in influencer marketing through social media channels like YouTube and Instagram.
I've had a Squarespace site for nearly 4 years now. It mainly acts as a static writing portfolio, though I am in the process of moving that to a dedicated page on Kajabi. As far as website builders go, Squarespace is hard to beat – even for Kajabi. Both have drag and drop systems, but I actually liked Squarespace's a hair more.
The downside is that they are very good at only one thing. They've since added e-commerce as a major focus of their brand, including subscriptions (which can be creatively mangled into memberships). Everything they make is simple, beautiful, and easy to use.
The problem is, it just doesn't do that much. Without funnels or strong marketing tools, they are forced to rely on integrations and competitors to fill in the gaps. They're even known for not having the best SEO, which makes blogging on their platform nearly a waste of energy. Pretty is nice, but it doesn't pay the bills.
Thank you for reading this colorful look of a few Kajabi competitors.
At the end of the day, you have to pick the platform that most aligns with your goals. I started using Kajabi with a free trial. During that time, I learned about how they prioritize “knowledge entrepreneurs” and are pushing to be a leader in the e-learning industry. Our goals were aligned, so I jumped in and have never looked back.
Use this link to start your 1-month full access trial and see if they have what you’re looking for.