Is Kajabi Good for SEO?
All online business can be simplified down to two words: conversion and traffic. Traffic is the number of real humans engaging with your content. Conversion is the action those humans take as a result of your content. Once you learn how to facilitate both, and make a profit in the process, you’re in business.
SEO falls under the domain of “traffic,” although there are nuances which make it necessary for both sides of the conversation. The term Search Engine Optimization (SEO) came into use around 1997 (Source) and steadily grew in popularity until it exploded into the mainstream a decade later in the early 2000s.
Those of you reading this who have dabbled in the online business world will be familiar with terms like "black hat," "grey hat," and "white hat" SEO. For those of you who haven’t heard of those words before, it’s useful to think of them on a scale of legality.
White hat SEO tips and tricks are authorized, above-board, and proven to be effective. The downside is that they often require larger investments of both time and money. As you slide down the scale, you’re able to boost your site’s ranking, and therefore traffic, using less approved tactics that you can access faster and cheaper. The downside is that these devices nearly always get your site banned and blocked eventually.
Everything we talk about in this article will be related to judging the effectiveness of Kajabi’s SEO ability based on white hat tactics. But before we jump into the details, let’s clarify our question a little bit more.
Is Kajabi good for blogging?
I realized that when fellow authors and business owners ask about SEO what they’re really asking about is blogging.
They want to know if they start writing a blog and creating content for their site, will people actually find it? Will Google share their content? And if they choose a tool like Kajabi, will it work better than a tool like WordPress?
I’m going to be 100% honest with you: the tool you choose only impacts a fraction of your SEO strategy.
Think of your tool or website platform as a skeleton, and the content you create makes up the muscles, tendons, organs, skin, and so on. If you want to become a professional football player, it helps to have a great skeleton! Strong bones are a requirement for that kind of work. But that alone doesn’t make you qualified. You need a highly cultivated diet and exercise routine in order to mold the type of body required for the NFL. Having a healthy skeleton supports that work.
In the same way, Kajabi is a healthy skeleton (see what I mean by reading this article I wrote). It makes it easier than some competing platforms by including built-in SEO features for your pages, blog, and overall website meta-data.
WordPress has a collection of tools which do similar things. The trouble with a tool like WordPress is that every plugin you add becomes another complication to your website. With Kajabi, everything is already built-in, so there’s never any conflict between tools.
At the end of the day, 80% of your SEO’s success depends on you. Your work ethic, your creativity, and your diligence. But if you’re willing to put in the work, then it’s worthwhile to use a system that makes the other 20% easy as pie.
Kajabi SEO Settings
Kajabi has a number of pages in their Knowledge Base dedicated to the topic of SEO. I encourage you to check them out if you have any specific questions.
First, Kajabi has SEO and Sharing configuration options available for every page you build. Each section allows you to customize the following:
- Page Title
- Page Description
- Page Image
Underneath each item, you can find quick tips to help you optimize, such as keeping Character Limits in mind or a reminder to appropriately name your image file so that it matches the keywords you are hoping to rank for.
Second, a similar level of customization is available for every Blog Post you publish. Kajabi allows you to enter:
- Custom URL
- Page/Post Title – one that is SEO specific and can differ from what the readers see
- Page Description – also unique for search engines
- Page/Post Image
Remember, all of this meta-data is in addition to the data made available by the blog post itself (post content, image file names and alt tags, category tags, etc.).
Third, you can access and edit your personal site details which include:
- Site Info – title, subdomains, contact information
- Customizable Homepages
- Branding – set defaults in one place for your entire site
- Colors – set default palettes
- Instructor/Author information
- Page Scripts – add customer header information such as tracking codes
- SEO and Sharing – core data about your website
When I first saw how many options there were, it felt overwhelming. But I decided to spend just 10 minutes a day learning 1 new feature related to SEO and making my site visible to search engines. This included watching tutorial videos made by Kajabi’s support team, searching their knowledge base, and simply experimenting with the options myself. If you’re looking at all of the options in front of you and feeling overwhelmed, I encourage you to try this approach.
Fourth, Kajabi also includes a very convenient option to easily hide any page you want from search engines by ticking a box. I’ve used this in the past to hide special sales pages or resource pages that I only wanted my subscribers to have access to. It’s a neat feature that I’ve found useful.
Finally, if you choose one of the higher pricing levels for Kajabi, you will have more ability to customize the code for your website, which can impact the site’s structure and load times. Both of which are crucial to boosting your search rankings.
Kajabi Website Examples
Besides reviewing my site, it might be helpful to look at some fellow Kajabi Heroes who are rocking it in both their online businesses and SEO strategies. I gathered some information related to three heavy hitters who all have impressive Kajabi setups and run 7-figure+ businesses through the all-in-one platform.
Brendon Burchard of Brendon.com is a bestselling author, social influencer, and high-performance coach. His site is packed with content. He specializes in long-form videos and turns many of those videos into text that is accessible through his blog or courses.
As you can see from the ratings Ubersuggest, Brendon is effectively using his platform and content to bring in new traffic (through SEO) and convert that traffic into customers.
Amy Porterfield of AmyPorterfield.com is fondly known as the “queen of courses.” Through her website content and podcast she educates people on how to build their own online businesses around turning their expertise into profitable online courses. She’s a great resource and I learned a lot from her when I built my first course.
As you can see, she is nailing her SEO. I suspect those traffic numbers are drastically conservative (since they're based on the terms themselves, rather than the websites actual data).
Lastly, Chalene Johnson of ChaleneJohnson.com is a fitness icon, speaker, and New York Times bestselling author. Her image-centered blog has over 1,000 posts, and that is just the tip of her content creation strategy.
It’s worth noting that all of these entrepreneurs rank for thousands of important terms in their defined niches even though the URLs they chose don’t contain any keywords (other than their personal names).
Finding your niche is essential, but allowing room for flexibility also safeguards you from building a business you might get stuck in. I chose RamosAuthor.com because I knew, to some degree, I would spend the rest of my writing. But within that, I have the freedom to cover a variety of subjects: online business, personal growth, education, books, writing, and more.
SEO gurus will tell you there are non-negotiables to succeeding online. What I’ve found to be more important than following their checklists is to remember this one truth: you’re a human creating content for other humans. SEO is just the middleman.
If you’re ready to build your website or blog and want to give Kajabi a try, use this link to get a free 28 day trial.