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The Ultimate Kajabi Resource Guide For Beginners

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Kajabi is the best all-in-one platform to run your online business if you’re a digital entrepreneur.

That might be a big claim to make, but over the last decade Kajabi has proven why that statement is true. They’ve grown from serving a handful of passionate content creators to facilitating over $1 billion dollars a year in sales for their customers’ businesses.

If you’re still in the research phase and aren’t sure if Kajabi is right for you, you’re in luck because that’s why this resource guide exists: to help entrepreneurs like you understand everything you need to know to get started with the Kajabi tool.

Before we jump in, here is a direct link to their 14-day free trial. You’ll get full access to their platform so that you can see, first hand if it’s the right fit for your goals.


Pro Tip: All of the links mentioned throughout this resource guide will also be available again at the very end of this post.


What is Kajabi?

Let’s begin with the basics: Kajabi is an all-in-one online platform that makes it easy to create, sell, and market digital products.

All-in-one means that they incorporate everything you need to run your business – no additional services or integrations needed. Their core features include:

  • Websites
  • Products (Online courses, Membership sites, Communities, and more)
  • Payments (Offers)
  • Email
  • Landing Pages
  • Pipelines (Funnels)
  • Analytics
  • People (Customer Relationship Management tool, Audience).


Two additional features worth nothing are their 24/7 Support and dedicated Mobile app for your customers. The support is excellent. In most cases, I’ve had my questions answered in just a few minutes. The mobile app was a surprise bonus to me (I didn’t know it existed when I signed up!), and it’s quickly become one of my members’ favorite features.

As we go through this resource guide, we will touch on each of the core features in more depth. In addition, every topic we cover will also have a link available to take you to a dedicated blog post on the topic.

Here is the first resource link:

A complete introduction to Kajabi’s core features


Building a Kajabi Website

Kajabi comes ready with a fully customizable drag-and-drop website builder.

It’s incredible. When I first switched to Kajabi in 2018, the system worked well but it still had its kinks. Then, in 2020, Kajabi overhauled its website builder system and the new tool is now simpler than Squarespace and more powerful than WordPress.

If you would like to see what’s possible with the builder, I recommend you visit this resource link:

40+ Kajabi Website Examples


A related question I get asked quite often is the SEO capability of Kajabi websites. SEO, or search engine optimization, is a means of fine-tuning your website so that search engines like Google recognize its value and rank it highly on their search pages so that you get a steady, growing stream of free, organic traffic.

A website that’s built for SEO can save you tens of thousands of dollars in advertising costs per year.

Regardless of which Kajabi pricing plan you choose, every website comes standard with built-in SEO tools to help your website perform well. You’ll be able to customize URLs, metadata, site details, page scripts, and more.

For a more in-depth explanation of their SEO features, start with this:

Getting started with Kajabi SEO


Create Digital Products with Kajabi

While you could use Kajabi to build a huge variety of online businesses, they built their platform primarily for knowledge entrepreneurs.

These are individuals who create income streams around their expertise and deliver solutions to their customers through information products.

Some examples of the types of products you can build with Kajabi are:

  • Online Courses
  • Membership Sites
  • Coaching Programs
  • and Private Communities.


The right product for you ultimately depends on the type of person you plan to reach and what value you aim to provide. Over the years, I’ve built and launched 4 online courses, 2 private communities, and 1 membership site.

I’ve found that courses and communities work best for me since my priorities center around writing and connecting with new readers. Evergreen courses allow me to create revenue streams that don’t demand my constant attention, while communities provide me with a deeper means of connecting with others than just through email.


If you want to build an online course with Kajabi, I outlined the 5-step process I use to create best-selling courses.

Create your 1st online course in Kajabi


If you want to build a private community with Kajabi, I highly recommend you give the next link a read. It outlines all of the basic features which come standard on the community product, along with details of why they are superior to Facebook Groups.

Kajabi Community for Beginners


If building a membership site sounds more interesting to you (and who doesn’t love recurring revenue!), this link will take you to a step-by-step guide for creating, positioning, and perfecting the membership product within Kajabi.

Build a new membership site with Kajabi


How To Accept Payments and Make Money with Kajabi

One of the most frustrating parts of running an online business is managing the ever-increasing variety of fees as you grow.

Very few products give you everything for just 1 price. Typically, they want an additional percentage here and there, depending on the size of your list, or the amount of traffic your site gets, or any number of additional factors.

Kajabi is different.

They take no cut (0%) of everything you make, forever. Whether you make $1,000 or $1,000,000 with Kajabi, your price to use the platform will be the same (which we’ll cover in depth soon). And the only integration you’ll ever need with Kajabi is a payment processor (PayPal or Stripe), which is actually a requirement for any platform you would ever use.

All that is to say, Kajabi makes life easier. To sell a product, all you need to do is create and attach an offer to it. Think of offers as price tags for your digital products. You can make as many as you want. You can bundle them in interesting ways. Plus, there are coupons and automations which give you full control of the user experience for your customers.

Here is a primer on offers and how to use them on Kajabi:

Create and sell your Offer


Send Emails with Kajabi

Kajabi’s built-in email platform was one of the main reasons I chose to switch a few years ago. I saw my MailChimp bill growing every single month. On the one hand, I was happy that I was continually getting new subscribers. But on the other, it didn’t make sense to me to pay so much money just to send out a few emails each month.

By switching platforms, I was saving money with the Kajabi email tool alone.

Depending on the plan you choose, you either get 10,000, 25,000, or 100,000 contacts (i.e., subscribers) AND unlimited emails. Of course, they will accommodate you as you grow beyond that (Kajabi Access is an excellent way to do this, which we’ll cover).

Their email platform comes with more than a dozen templates, fully customizable sequence settings, automatically generated reports, and even a custom email address for sending professional messages to your customers.

For more details on all of these features, start here:

Best email practices for entrepreneurs using Kajabi


Pipelines, Pages, and Possibilities

Landing pages are static internet pages that drive visitors to take one clear action. That action is usually to purchase whatever is being sold. However, you can also use these pages to inform, gain subscribers, point towards valuable resources, and more.

I love the simplicity of landing pages. What I found frustrating, though, was the cost associated with them, and the difficulty of linking them together in a user-friendly way.

Kajabi solves both of these problems.

To get a decent landing page provider, you will spend between $100 – $200 a month. That’s for single page websites and nothing else. No full websites, no emails, not even the products you sell can be created with those providers. They’re just expensive middlemen.

With Kajabi, you can build as many pages as you want and link them together seamlessly with pipelines (which are Kajabi’s answer to marketing funnels).

I know it sounds a little too good to be true. But this is the beauty of an all-in-one platform. If you want to test a new product with a new sales page, you can accomplish that in literally minutes with Kajabi.

Marketing funnels are the paths that customers follow from the second they discover who you are until they click that buy button and secure their relationship to your brand.

A funnel, which Kajabi calls pipelines, links together all of the emails, pages, offers, and products your customer will interact with on their journey with you.

Kajabi chose to call this feature pipelines because they wanted to capture the idea that, “[like] a treasure map…pipelines ultimately lead a potential customer to the [treasure].”

For an excellent tutorial on what’s possible with Kajabi pipelines, I recommend this resource:

How to build a Kajabi pipeline the easy way


Understanding Analytics in Kajabi

The final two core features are: Analytics and People.

Built-in analytics allow you to make data-driven decisions about your business. Some of the information Kajabi makes it easy for you to see includes: subscription metrics like revenue per user, page views, opt-ins, product progress (as in how much of the online course did they complete), offers sold, and more.

Furthermore, you can see all of this data by the individual member within the People tab. Here, you can learn about your customers – such as when they opted-in, what they’ve purchased, how many emails they’ve opened, and see every action they’ve taken on your site in chronological order. It’s an incredible tool that can help you spot patterns and opportunities within your strategy.

For more details on both of these features, I recommend you visit the core features article mentioned previously:

Analytics and People in Kajabi


Start Blogging with Kajabi

A personal project of mine is helping entrepreneurs see the potential of Kajabi as a blogging platform. Yes, the tool is mostly known as a solution for online course builders and membership site creators, but their blogging infrastructure is excellent.

It comes with a host of SEO-ready tools, fully customizable pages, and a clean, easy-to-use editor.

I value that Kajabi applies the same level of care to every feature within their brand, and not only the ones they are best known for.

If blogging is a traffic strategy you are considering for your online business, read this:

How to start a blog on Kajabi


Kajabi Pricing Breakdown

We’ve talked about the numerous benefits that come with using an all-in-one platform and have presented a dozen different reasons why Kajabi makes online business work simpler for entrepreneurs.

So then, how much does a tool like this cost?

Kajabi currently has 3 pricing plans, each with a 20% discount for choosing an annual payment plan versus a monthly payment plan.

Kajabi Basic costs $119 per month. Kajabi Growth costs $159 per month. Kajabi Pro costs $319 per month.

The differences between the various plans include the number of websites, products, pipelines, contacts, and members you can serve or build. For example, Kajabi Basic allows you to build 3 products while the Pro version enables you to build up to 100.

It’s worth noting that by switching to Kajabi, I save an average of $226 per month, every month, when you compare it against the suite of tools I used to have to bundle together.

There is a lot that goes into choosing the right plan for you, which is why I provided a detailed examination of each plan here:

Kajabi costs, plans, and savings


The Truth About Kajabi’s Competition

If you’re like me, then research is a must before any major purchase – especially one that can make or break your business.

I’ve used a number of Kajabi’s competitors in the past. Honestly, some of them have great features. A few of them might be more customizable or better-suited for certain industries.

But by and large, I stand by my Kajabi recommendation for the vast majority of digital entrepreneurs for a simple reason: it works. Kajabi is a business that keeps its promises. They simplify the lives of their users, and simplicity is one of the principles my wife and I value most.

In the membership site and online courses space there are 8 primary rivals to Kajabi: Podia, Thinkific, Teachable, Kartra, ClickFunnels, LearnDash, WordPress, and Squarespace.

For a transparent comparison of each one on the basis of price, features, and usability, read this article:

Kajabi Versus Top 8 Competitors


A Bonus Way to Make Money with Kajabi

The more revenue streams a business has, the more stable it is, and the more growth potential it has. That’s why it's important to pick a platform that makes it easy for you to diversify how you make money.

One of my favorite passive income strategies is affiliate marketing. It’s a beginner-friendly strategy that can help you make your first dollar online very quickly.

I actually made my first $0.25 online through affiliate marketing and have been hooked ever since.

Kajabi has an excellent affiliate opportunity for members called the Partner Program. As a partner, you can receive a commission of up to $116.70 per month of $1,119.60 per year per referral. No, that’s not a typo. You can literally earn tens of thousands of dollars a year by simply recommending a product you trust.

For more details, check out this resource:

How Kajabi’s affiliate program works


Supercharge Your Results with Kajabi Access

The final feature I want to point your attention to is a service Kajabi offers called Access.

Access is a monthly membership program where you get a higher level of support and product from the Kajabi team. Every Access customer gets: private 1-on-1 success sessions with a Kajabi specialist, doubled plan limits (e.g., if you have Kajabi Basic with Access, now you can build 6 products instead of 3), pre-release access to new features, and much more.

If you find yourself feeling nervous about switching to a new platform, or you just want to cut down the time it will take for you to get the results you need, I highly recommend learning more about Access here:

Everything you need to know about Kajabi Access


Next Steps

At this point, you have a basic idea of what Kajabi is, what the platform is capable of, and how it can support your business goals.

The next step is simple: sign up for a free trial of Kajabi and test it out for yourself. That is the only way you'll know if it's the right tool for you. 

As mentioned at the beginning of this post, you can find every link reposted below for easy access. Also, I recommend you bookmark this post as it is continually updated with new information about Kajabi features as they are released. 

I wish you the best of luck with your online business venture!


All Resource Links

Kajabi 14-Day Trial

Kajabi’s Core Features

List of Kajabi Website Examples

Kajabi SEO

Online Course Tutorial

Private Community Tutorial

Membership Site Tutorial

Using Kajabi Offers

Sending Kajabi Emails

Building Kajabi Pipelines

Kajabi Analytics 101

Blogging with Kajabi

Kajabi Pricing

The Business of Kajabi

Competitors vs Kajabi

Partner Program by Kajabi

Kajabi Access Details