Make a Website

How Do You Make Money with Kajabi?

online business

Making money online, regardless of the method you choose, relies on a few core principles.

  • Don’t just find a niche. Solve a problem.
  • Create a product that solves the problem.
  • Drive traffic to your product/solution.
  • Convert that traffic into customers.

It's that simple. The difficulties lie on the edges of this formula. Finding and effectively solving a problem is hard. Really hard. But if you can find a problem worth solving, people will pay you even if your product isn't that good.

Another difficulty lies in the tools you use to deliver the solution. How easy is it for you (the creator) and them (your customers) to use? Can your tool handle the traffic you send it? And can it support your conversion strategy?

In this article, we will focus on the second challenge – using a tool to support your business. That tool is Kajabi. If you want to know how to make money with Kajabi, this post will explain exactly how to move from an idea in your head all the way to money in your pocket.

The way Kajabi helps you accomplish this is with 3 core features:

  • Products
  • Offers
  • Pipelines

Let’s jump right in.


Step 1: Create a Product.

As mentioned above, it's not enough to create a product for a niche audience.

Your product has to actually do something. It has to present your potential customers with a reason to buy. Most often, if your product can offer an economic advantage (such as saving money or being able to make money) that is the messaging you want to lead with.

Once that problem-solving idea is solidified, Kajabi makes it easy to bring that idea to life. Their Product category offers 7 different templates to choose from:

  • Mini Course
  • Online Course
  • Evergreen Training
  • Membership
  • Community
  • Coaching Program
  • Start from Scratch (i.e., Blank Blueprint)

I recommend you begin with either the Mini Course or Online Course product since they are more manageable for new online ventures. You can read my concise guide on building an online course with Kajabi for more details on these specific templates.

Kajabi enables you to upload various media and file types so that your customers have everything they need to solve their problem and succeed with your course. It's important to note that we are talking about "information" products, rather than physical products.

Information products are delivered digitally, scale infinitely, and have greater margins than physical products. The downside is that because they are intangible, the marketing side often requires a higher investment of creativity and capital.

Information products are also the tip of the eLearning iceberg, which is expected to grow to a $375 billion market value by 2025 (Source). The sooner you get started in this industry, the more growth you'll be able to take advantage of over the long-term.


Step 2: Create an Offer.

Kajabi offers a streamlined way to price your products with Offers. Offers are the individual price points and payment plans for each product (or bundle of products) you sell through the platform.

Creating a new offer takes about 30 seconds. Head over to the Offers tab under Products, click the New Offer button, and then fill out the information: Title (name your offer), Product (attach the product you plan to sell), Price (you'll be able to specify whether this is a one-time payment, multiple payment plans, or subscription model).

Offers also enable you to:

  • Create custom coupon codes
  • Facilitate free or low-cost trials
  • Schedule or restrict access
  • Include one-time upsell offers
  • Automatically communicate with your customers through Cart Abandonment emails, Automations, and Thank You emails

You also have the ability to completely customize your Sales Page so that it fully compliments your branding look and voice.

Now, the biggest question I get from new Kajabi users is, how should I price my product? That is a great question and one that I've done A LOT of research on over the years. For starters, I recommend these 2 free resources that, together, will teach you about 80% of everything you need to know about pricing services or products online.

Resource #1 is this article by copywriter Neville Medhora. If you have the time, I recommend scanning his website for additional pricing articles (such as this 3-Tiered Pricing Strategy).

Resource #2 is this 70-page ebook by marketing psychologist Nick Kolenda. It is, hands-down, one of the best resources online on the subject of pricing so don’t skip it.

If you’d like a more detailed look at offers, I recommend watching this video on YouTube.


Step 3: Create a Pipeline.

Once our product and offer are ready to go, it’s time to get customers aware, interested, and purchasing what we’ve created.

The easiest way to do this online is by creating a funnel – a process in which a large group of people is moved through a series of steps towards a final conversion or purchase. Most often, these steps include watching a webinar or video, reading a sales page, opening an email sequence, clicking through to a sales page, and finally clicking a buy button.

Kajabi calls funnels "pipelines," and the two function essentially the same way.

A nice bonus of using Kajabi is that they provide you with 15 pipeline templates as soon as you sign up so that you’re ready to go from Day 1. The funnel templates include:

  • Freebie 
  • Sales Page OVO (OVO stands for Opt-in, Value, Offer)
  • Product Launch
  • Zoom Webinar
  • Free Book (this one is great for authors)
  • Coaching Campaign
  • Simple Sales Page
  • Blank Template
  • Free Report
  • Promotional Offer
  • Sales Page
  • Webinar
  • Product Launch
  • Virtual Summit
  • And Live Event.

Each pipeline consists of a mix of content (videos, images, text), landing pages, email sequences, and sales pages. Plus, you get a walk-through video to explain tips on using your chosen pipeline most effectively.

Pipelines are great because they do the heavy lifting of marketing for you. Once you make a potential reader, viewer, or browser aware of who you are, the pipeline takes over and carries them the rest of the journey to becoming a new customer.

Here's one more recommended video for more info on using pipelines. 


Passive Income is a Byproduct of Well-Built Systems

Products, offers, pipelines. These are the tools that will help you make money with Kajabi and develop your first passive income stream online.

Passive income isn't this great mystery held hostage by scammy gurus. All it requires is a sound system like Kajabi, a little creativity, and business sense 101. Make something people want. Build something that genuinely solves real problems. Create awareness around the thing you've created. And be patient.

During my first 3 years as an author, I made less than $100 a month. I wrote passionately but in an unfocused manner and about to wide an assortment of topics. Over time, I learned how to write articles that were both well-written and useful.

In between writing gigs, I put systems in place to ensure that the majority of my time and energy went towards the most important actions—the movers. Today, my "passive" income is a very healthy multiple of that early number, and a huge reason for that was my choice to switch to Kajabi. It simplified my business so that I could spend more time creating.

Before you choose a website platform or pursue another business opportunity, make sure you take time to nail down what’s most important to you. How do you want to spend your time each day? Then, pick the tool and opportunity which most aligns with your answer. I’m grateful I did.


Kajabi offers a 28-day free trial. It's what I used before making the switch. If you're interested, give it a try. You can thank me later ; )