How to Write Better Emails (with Kajabi)
Email is the best online marketing medium for online business. In study after study, email has proven to have higher engagement rates, lower marketing costs, more control, greater testing abilities, and fewer legal limitations than any competing medium including social media (Source).
But if you’re reading this, you probably already know the power of email marketing. Maybe you’ve even purchased a course or book in the last 30 days that you heard about directly through email. Email works. The trick, then, is to grow a list that will actually respond to what you send them. And to create great emails for them in the most time and cost-effective way possible.
To accomplish this, we're going to look at Kajabi's email platform and what it can do for you.
What is Kajabi Email?
Kajabi is an all-in-one platform solution for your online business. In total, Kajabi has 9 main components, which you can read an overview of here. Email is 1 of those 9 components.
There is a lot of flexibility and power in the Kajabi email system. For this article, I want to walk you through some of the core features so that you can get a sense of how to navigate their platform.
How to Create a New Kajabi Email Campaign
To create a new email campaign, login into your Kajabi account, click on the Marketing tab on the left sidebar menu, then click the + New Email Campaign button in the upper right hand of the screen.
This will open up a new popup menu with two options. Option 1 allows you to create an Email Broadcast. This is a one-time email blast to your entire list or a specified segment you choose.
Option 2 is called an Email Sequence. Think of this option as an Autoresponder. Here, you can build a series of emails such as a welcome series or onboarding series, which leads to a product you are offering.
How to Use Kajabi Email Templates
To help you accelerate your email creation, Kajabi gives you 19+ templates to start with right off the bat.
These include simple text-based messages, image-heavy newsletters, countdown-driven calls to action, and many more.
The internal customizations use the same user interface you'll find everywhere else in Kajabi. So if you can format an email, you’ll also be able to design a landing page, upgrade your website, build out a membership site, and much more.
The templates also include many of the same “blocks” you can use on other Kajabi features, such as countdown timers, video embeds, image galleries, and more. This means you can make your emails match your brand easily and quickly.
How to Guarantee Kajabi Email Deliverability
The last thing you want to do is spend hours crafting a beautiful, concise, action-driving email only to have it not land in your customer's inbox. Thankfully, Kajabi built an incredibly robust email solution that beats many of the industry standards.
However, there are still a few steps you can take to ensure the best results possible.
- Write compelling subject lines that adhere to the Kajabi's validation system.
- Practice email hygiene by regularly purging unresponsive subscribers
- Send emails on the same weekly/monthly schedule.
These ideas are just the tip of the iceberg when it comes to the science of sending emails. But they are a great place to start, and the links I mentioned are excellent resources if you’re looking for some additional tips.
How to Customize Your Kajabi Email Address
This is another essential step when sending great emails. You want the address your customers receive emails from to be clear, concise, and professional.
[email protected] is an excellent format to use. You can usually acquire this format by purchasing a custom email address from the company you bought your URL from. People love to recommend Bluehost and GoDaddy because of their affiliate programs, but I found those sites difficult to use and a complete headache to get support from.
That’s why I switched to Google a few years back. Now, all of my URLs and custom email addresses are in one easy to use Google account. You can use this link to learn more (It’s not an affiliate link because, to my knowledge, Google does not currently offer one – but I’d rather share a great solution with you than make a few bucks by sharing something I wouldn’t even use myself).
To link your custom, professional email address to Kajabi, all you have to do is:
- In your main Dashboard, click on Settings.
- Next, click on the Marketing Settings option.
- Then, at the very top, input all of your Marketing Contact Address information – including your email address.
It’s a simple step that can communicate a strong branding message to your audience.
What About Kajabi Email Integration?
With most email alternatives (e.g., MailChimp, ConvertKit, SendinBlue, etc.), you have to spend time learning how to properly integrate your email software with your website and other digital tools.
This was a huge reason why I switched to Kajabi. Since it's an all-in-one solution, there are 0 integrations you need to worry about.
From day 1, my email worked with my website, funnels, courses, landing pages, automations, and more. No headaches. No "technical difficulties." Just more time for me to create what I love.
If you already have a healthy email list on another provider, Kajabi makes it easy to migrate that list onto their system (here is their Help Center page on the topic). Their Support Team will also step in to help if you run into any trouble.
Principles of Better Emails
Much of what it takes to create better emails comes down to following core communication principles. A good email doesn't need to be rocket science. And I promise, the more you make – the better you'll get at creating them over time.
Here are a few rules I keep in mind whenever crafting emails for my audience:
- Set clear expectations upfront. I always make sure my audience knows exactly what they are signing up for and that the experience of using one of my opt-ins or landing pages is a positive one.
- Experiment constantly. You want to push the limits within the boundaries you've defined for yourself. For example, one of my email lists receives a weekly 5-bullet summary of various topics. But what those 5-bullets include, what they look like, and where they lead to changes constantly. I want to see what works best, and that portion of my audience enjoys the novelty.
- Design emails you’d want to open. I hate cluttered experiences. It makes me want to delete/unsubscribe immediately. That’s why my emails include readable fonts, broad white space, and a minimal number of images or components.
Using a great tool, like Kajabi, makes creating better emails a breeze. Plus, as you master their system, you'll be able to try your hand at advanced tactics such as adding gamification, running email-only contests, mastering the alchemy of segmentation, and much more.
If you want to take Kajabi’s email tool for a test drive, I recommend using their 28 day free trial to see if it has everything you need. I also encourage you to poke around this blog for more Kajabi-related content. It's a cornerstone of my author-business, and I'm confident it can help you reach your goals too.